Looking for Love, for the Rich

In the past few years, websites like eHarmony and match.com have become increasingly more common for those who are looking for love. The fad has even spread across the seas. There are a number of sites in China that lets people connect with others who are local and possibly find their match. But what do you do when you are richer than the average person?

As CNN reported on January 25th, they turn to Golden Bachelor. Founded by Xu Tianli, the company is an exclusive service that “caters to an expanding class of super-wealthy Chinese.” According to CNN “The Golden Bachelor ‘Diamond Love’ membership goes for 300,000 Yuan ($44,000).”

The website is unique in the new trend of finding online love in that it only allows people to join with a “high social-status or superior physical condition.” But with it’s over 5 million members, finding love shouldn’t be hard to do.

Along with the online service, the company also throws lavish “matchmaking parties” that connect individuals in one night. The most recent one was in December and had 43 attendants (22 men and 21 women) by the end of the night “eighty percent had found a date.”

The largest site for the common person in China is Zhenai meaning “Cherish Love.” They boast over “23 million members” and a 6-month membership costs $300, according to CNN.

The growing population and the need to find love keeps these businesses open. They offer tips and techniques of dating and try to let people be as natural as possible. I think that in the coming years, the world will be finding more sites like Golden Bachelor and certainly more for the common people.

In a world where people are constantly moving and doing business, it is easier to meet someone online rather than taking the time to go out and meet them. An interesting concept, the online dating market is sure to have a bright future.